For a range of premium wardrobe essentials perfect for the modern minimalist, we love contemporary designer label Helmut Lang. THE ICONIC offers a curated assortment of Helmut Lang clothing for men and women, with time-honoured basics alongside outerwear, dresses and everything in between.
Helmut Lang launched his eponymous label in Paris in 1986. Austrian-born Lang brought streetwear to the forefront of high fashion, seeking influence from the realms of art and culture to create a legacy-leaving aesthetic that changed the fashion landscape forever. Throughout the nineties, Lang championed razor-sharp tailoring, androgyny and utilitarianism through the incorporation of harnesses and bondage straps. Implementing technical fabrics to push the boundaries of outerwear, all while being a designer of many firsts (the first designer to stream a show online, and one of the first to show co-ed collections). Despite no formal training, Lang went from strength to sartorial strength, teaming up with British stylist Melanie Ward and subsequently relocating to New York, arguably bringing the epicentre of this distinct aesthetic with him. While Lang himself is no longer at the helm, the label continues to break and recreate fashion codes, collaborating with a diverse portfolio of artists and designers who continually bring new dimension to this already multifaceted house.
THE ICONIC carries a premium selection of Helmut Lang pieces. The brand’s formidable range of basics forms the core of the collection, with logo tees, tanks and sweatshirts emanating throw-on-and-go appeal. The brand’s range of jeans and jackets serve a discerning take on streetwear, while dresses are adorned with pragmatic elements like drawstrings and distinct cutaways.
With everything from denim to decadent intimates in tow, shopping for Helmut Lang online has never been easier than with THE ICONIC. Enjoy the option of free and fast shipping across Australia and New Zealand to experience the world of Helmut Lang today.