White Mountaineering

For a tight edit of premium, technical-minded menswear that draws inspiration from street and peak alike, look no further than White Mountaineering. THE ICONIC stocks a curated range of White Mountaineering clothing and shoes for men, with hand-picked pieces from the latest drop alongside core staples.

White Mountaineering was launched by Yosuke Aizawa in 2006, a Product and Textile Design graduate who carved a niche for outdoors-inspired streetwear that didn’t skimp on the details. The brand is grounded and guided by three tenets: design, utility and technology. Through innovative construction and premium fabrications, Aizawa fuses this trio together in myriad ways to create a capsule of highly-coveted menswear that’s garnered a global cult following. With design credits that include Moncler and HUNTING WORLD, and collaborations with Barbour, Levi’s, Saucony and adidas Originals, it’s no surprise that White Mountaineering has cemented itself as a leader in the contemporary streetwear space.

The brand unites the gruelling demands of technical outdoorswear with the aesthetics of high fashion, conjuring contemporary silhouettes with innovative uses of GORE-TEX, corduroy and fleece. Lift your outerwear game with a White Mountaineering parka, jacket or anorak, which are lined and insulated for maximum cold-weather functionality. Layered underneath, their edit of sweatshirts, tees and hoodies forms the base of any discerning guy’s edit, while rugged sneakers make traversing the elements seamless.

Browse the latest in White Mountaineering online at THE ICONIC, and enjoy the option of free and fast delivery across Australia and New Zealand.